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MarketRaise School

	PROFESSIONAL CERTIFICATE IN WEBSITE DESIGN
	PROFESSIONAL CERTIFICATE IN SEARCH ENGINE OPTIMIZATION

PROFESSIONAL CERTIFICATE IN WEBSITE DESIGN

Phase1 (Software)
Adobe Photoshop
1.	Introduction to Adobe Photoshop
2.	Basic Tools
3.	Color and Channels
4.	working with layers
5.	Brushes and types
6.	Layer Styles
7.	Selection and Paths
8.	Filters
9.	Masking
10.	Layers and alpha channels
11.	Image Editing
12.	Image Mixing
13.	Text, Gradients in Photoshop
14.	Website Designing in Photoshop
15.	Marketraise Website Designing Project.

Image Ready
1.	Introduction to Image Ready
2.	Slicing of design
3.	Creating html page after slicing

MX Flash
1.	Introduction MX Flash.
2.	Working with basic tools.
3.	Creating and importing graphic asset.
4.	Working with layers and folders.
5.	Documents properties (dimenshions, frame rate, background colour etc.)
6.	Properties, Filters and Parameters.
7.	Symbols and Their types
8.	Text and their types
9.	Time line & Animation
10.	Creating Flash banner for website.
11.	Action scripts basics.

Dreamweaver
1.	Introduction to Dreamweaver
2.	Page types and layout.
3.	Common Tools.
4.	Arrangements of sliced images in dreamweaver
5.	Attaching CSS to website.
6.	Editing CSS in Dreamweaver
7.	Hyper linking and anchor tag.

Phase 2 (SEO Based Designs ,HTML, and CSS)
HTML
1.	Elements and Basic Tags
2.	Attributes and Formatting
3.	Entities
4.	Links and hyperlinks
5.	Working with Frames and Tables
6.	Lists and Forms
7.	Images
8.	Background
9.	Colors
10.	Colorvalues
11.	Colornames
12.	Styles
13.	Head
14.	Meta
15.	URLs
16.	Scripts
17.	Attributes
18.	Events
19.	URL-encode
20.	W3C Certification
21.	Meta Tags Implementation
22.	DIV and SEO
23.	Google Analytical Codes Implementation
24.	CSS
25.	CSS Validation

PROFESSIONAL CERTIFICATE IN SEARCH ENGINE OPTIMIZATION

Phase 1
Introduction to SEO
1.	Search Engine and their behavior
2.	How search engine Ranks
3.	How search engine index pages
4.	Search Engine Guidelines
5.	Google Page Rank
6.	Google Dance
7.	Search Engine Compatibility
8.	Types of search engine.
9.	Importance of SEO
10.	ROI from Search Engine Optimization.
11.	Text links
12.	Keywords-Rich body text
13.	Introduction to directories
14.	Important search engine and directories

Phase 2
Keywords Research, Meta tags, Directory Submitting
1.	Keywords research and analysis
2.	Keyword reach content
3.	SEO copywriting
4.	Keywords and Serach Engine
5.	Keywords and SERP
6.	Rules of directory submission
7.	Paid Submission
8.	Search engine spam
9.	Deep Submitting
10.	Black hat and White hat SEO
11.	The TITLE Element
12.	The META Description Tag
13.	The Meta Keywords Tag
14.	The Alt IMG and keywords

Phase 3
Keywords Research, Meta tags, Directory Submitting
1.	Link building and importance of anchor text.
2.	Selection of domain name
3.	Landing page optimization
4.	Robots and Robots.txt files
5.	Optimizing your Meta tags
6.	Meta tags and SERP
7.	Search Engine Submission
8.	Directory Submission
9.	Forum Posting
10.	Speak to audience

Phase 4
Blogs, Article, Social media optimization
1.	Blog creation and optimization.
2.	Article writing and posting.
3.	Social Bookmarking
4.	Press releases
5.	Internet Video Marketing
6.	Creating and tracking webmaster code
7.	Crating and tracking Google analytical code
8.	Adword and adsence
9.	Social Media Optimization
10.	SEO Report creation.

Phase1 (Software)